Local SEO optimizes your online presence to attract more business from relevant local searches. This means ensuring that your website, online directories, and social media profiles are all up-to-date and accurately reflect your business information, location, and service area.
Take a look at the following directories and ensure your business is accurately represented on every one.
Enhanced visibility to advance business growth.
Local SEO is an essential aspect of online marketing for businesses with a physical location or service area. Optimizing your online presence for local search can improve your chances of being found by potential customers searching for businesses like yours in their area.
Why local SEO is important lies in the fact that more and more people are using the internet, especially their smartphones, to find local businesses. With the proliferation of technology, it has become easier for people to search for the products or services they need online, and this trend is only set to continue.
According to Search Engine Watch, almost 50% of people who conduct a local search visit a store within a day. Even if people don’t purchase on the same day as their local search, there is still a good chance that they will consider your business when ready to make a purchase in the future. In addition to the potential for increased foot traffic, local SEO can also lead to increased sales.
Approximately 18% of local searches result in a purchase within a day. If your business is properly optimized for local search, it could increase sales significantly.
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