321-689-6976 Clermont, FL

When is the last time you updated and analyzed your website?

2023 is upon us - and it’s LIKELY time for some website maintenance and software updates.

Ask yourself the following questions to optimize your webSITE & performance in 2023:

1. Is it displaying outdated content and information?

2. Is your Copyright dated the correct year?

3. When is the last time you updated the overall theme of your website?

4. Is your content mobile friendly?

5. Are your links, buttons, and capture forms working?

6. Do you have proper tracking and analytics tools set up to gauge your performance?

7. Do you have on-site SEO set up to help boost your rankings on Google?

8. Do you have a Google Business Listing?

It is CRUCIAL to keep your website content UP TO DATE and FUNCTIONING CORRECTLY to make sure your customers know you’re STILL IN BUSINESS!

Be sure that you are utilizing all of the FREE TOOLS provided to build an overall STRONG WEB PRESENCE for your business.

A fresh new theme and updated content information CAN GO A LONG WAY!

Orlando Web Solutions IS offering Website Updates & Maintenance FOR THE ENTIRE 2023 YEAR.

This service includes NEW CLIENT ONBOARDING with PRELIMINARY WEBSITE UPDATES, and an ANNUAL MAINTENANCE SERVICE FOR THE ENTIRE YEAR – which covers quarterly maintenance and software updates to ensure the longevity of your website.

NEW CLIENT Website Discovery & Preliminary Updates: $350

New client sign on cost includes the WordPress Website Discovery process. All designers work differently when it comes to building a website – this process entails an analysis of current website, all Plug-ins, WordPress Core Software Version, Hosting Plan, PHP Software Version & bringing the entire site up to speed. 

Annual Website Maintenance Plan (Quarterly Website Updates) - $500/year

I’ve noticed a lot of my clients just don’t have the time, or even remember, to regularly maintain their website…Until the site is down from an outdated plugin failure or software – and they are scrambling to figure out what happened, and how long it has been down.

It’s crucial to circle back and check in on your website AT LEAST every 3-4 months, to ensure everything is working properly, and the website is up to date with the latest software. 

WEBSITE FUN FACTS:

  • Plugins regularly get updated by the plugin creator (sometimes 3-4 times a year). This ensures plugins are running correctly on your site and keeps your site functional and secure. Once an update is available for a specific plugin, then it should be updated as soon as possible.
  • Major updates to the WordPress core installation files happen 2 to 3 times per year
  • PHP versions once a year – with older versions only being supported for 2 years after they are released.

If your website runs longer than a year with NO maintenance – chances are, the website will break when you decide to update some of the features. This plan will put you on a regular website maintenance schedule with Orlando Web Solutions, LLC for the term of 1 year.

Annual Maintenance Agreement includes:

  • Quarterly Website Checkup (every 3 months/4x a year)
  • Website Performance Analysis
  • Website Security Analysis and UPDATE 
  • All Existing Plug-Ins UPDATE
  • WordPress platform UPDATE
  • PHP software UPDATE
  • SEO analysis and UPDATE 
  • ANY minor client edits/updates/new content, pages, services pertaining the existing business.

*All major Credit/Debit Cards accepted

*MAKE CHECKS PAYABLE TO: Orlando Web Solutions, LLC.

*ZELLE PAYMENTS: OrlandoWebSolutions@outlook.com

6 STEPS TO NEW CLIENT ONBOARDING

Website trends are constantly changing, but one thing that has always been a top priority for websites is making sure they provide a mobile-friendly experience. “60% of searches are done via mobile device.” 

AS OF MARCH 2021, mobile friendly websites will become the most influential factor in Google search rankings as they are rolling out mobile-first indexing for the entire web. So what does this mean for your website? Google will now base its indexes and also your search ranking on the mobile version of your website, not your desktop version.

If you have had a website refresh on your to do list, now is the perfect time to start. You don’t want to lose customers because your website performs poorly on mobile devices. Follow these 6 steps to conduct a mobile audit of your website, and update your site for 2023!

STEP 1: MAKE SURE YOUR WEBSITE IS MOBILE-FRIENDLY

There are a few factors you will want to look for when you examine the mobile design of your website. You will want to make sure your design helps users focus on the content that they desire and make sure that it is accessible in a clear format. Another factor you will want to look at is if your website adjusts to different devices. You can check your mobile web design using Google’s free tool

STEP 2: UPDATE YOUR PLUG-INS, THEME, WORDPRESS CORE, AND PHP

The most important reason to ensure that the code in your site is always updated is security. A significant proportion of updates to themes, plugins, and WordPress core are security patches: minor releases designed to overcome any security vulnerabilities.

Make sure to make a backup of your current website.

If you are doing a major upgrade to your plugins and WordPress, you should update the plugins first and test them one at a time. After upgrading WordPress, you may be prompted to update the plugins again to be compatible with the latest version of WordPress.

One last thing after your site is 100% updated. Check your version of PHP. If you are not on 7.3 or 7.4, log in to your hosting control panel, and look for a place to update PHP to one of these recent versions. When in doubt, HIRE A PROFESSIONAL!

STEP 3: REVIEW AND UPDATE CONTENT

Quality content is the most valuable asset you have on your website. It helps you retain existing users and attract new ones. Check your content, update and improve it if necessary. Review this checklist while analyzing your site:

  1. Images
  2. Pages
  3. Statistics
  4. Blog Posts
  5. Videos
  6. Landing Pages
  7. Contact Forms

Check for functionality, spelling errors, relevance, and engagement. Make sure content is optimized for mobile.

STEP 4: RESEARCH AND OPTIMIZE YOUR KEYWORDS

Keyword optimization (also known as keyword research) is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from search engines to your website. Short and sweet is the key; keep your pages optimized for no more than 2-3 keywords.

STEP 5: ANALYZE WEBSITE SPEED

Pages with a longer load time typically have a higher bounce rate, and will lower the average time your visitors spend on your page. Longer load times have also been shown to negatively affect booking conversions. According to statistics, if your site takes more than three seconds to load, you lose 75% of your potential viewers. You can check your site’s loading speed using the Google Page Speed tool.  

STEP 6: REVIEW USER EXPERIENCE

The user experience is crucial to achieve success in the optimization and promotion of your website. When a guest goes to your website, what is their first impression? Do you have an easy navigation that will bring them through the direct booking process? A good way to check this is by analyzing your Google Analytics account; see where users start on your website, and where they leave.

YOUR WEBSITE WILL ALWAYS BE EVOLVING, BUT MOVING INTO 2023, WE HOPE WE HAVE PROVIDED YOU WITH KEY TAKEAWAYS TO KEEP YOUR TRAFFIC HIGH AND SEARCHES UP. 

IF YOU NEED ASSISTANCE WITH YOUR WEBSITE:

CONTACT JESSICA@ORLANDOWEBSOLUTIONS.NET TO SCHEDULE A CONSULTATION or FILL OUT THIS FORM.